Facebook Vanity Metrics Article

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Intellectual Property for Modern Marketers

Matt Braithwaite-Young (Principal, Turning Leaf Marketing) Interviews Sonal Moore (Principal, Moore & Moore IP): (for the audio link, click here) Matt Braithwaite-YoungPrincipal, Turning Leaf Sonal MoorePrincipal, Moore+Moore IP                   Matt:       Hi everyone, it’s Matt Braithwaite-Young from Turning Leaf Marketing here, and I’m delighted to have with me in this chat Sonal Moore from Moore and Moore IP. Welcome Sonal. Sonal:       Go...

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Marketing Leaders: The Global BIG 5 Digital Masterclass with Michael Leander

ATTENTION MARKETING LEADERS:  Click here to get more on the Global BIG 5 Digital Marketing Masterclass with Michael Leander OR click the video below for more:       In association with

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Women smell better than men

Did you know, women have a better sense of smell than men? I was reminded of this the other day walking through Heathrow T3, when I noticed they are using scent machines in their ancient and very looooooong walkways to and from the aircraft stands. Scent marketing machines at Heathrow T3   The scent itself is barely noticeable.  But the latest research suggests this isn’t that important. You see, in the early days of investigating scent, it was thought you could dlal up a distinct ...

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Would you buy a $200M car?

That’s how expensive this bottle of scotch is, given its price relative to a bottle of Johnnie Walker Red. Ouch.  Status costs. What’s the permission key?  Ahhh, this is about royalty. You’ll be doing it for The Queen, and to celebrate her 60 years of reign – not at all to show off to your fellow Russian oligarchs or drug cartel leaders….

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