What a great pricing idea

Why haven’t I seen this idea before? Simple and effective, and rewards loyal clients – all while lowering transaction costs.

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Dirt-cheap ad has the lot – and works..

“I hand these out and within half an hour I get a call” I know this ad worked, because I called Mark. And when Mark arrived to fit our lighting, I asked him about the ad. He said, “If I finish a job early I walk round the block and hand these out. Most of the time I get a phone call within half an hour – and at the very latest at the end of the day. Mark’s wife just photocopies and guillotines some of these puppies and they watch the business roll through t...

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Instant communication

When a picture can communicate a lot in a nanosecond.

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Down, Down

Well, all the creative types slammed this campaign. But wait… clearly branded (yes) totally distinctive (yes) with a clear message (yes) – but when my youngest sings the “down down” song with the hand-guitar given to him in the store by some friendly checkout chap… Oh, and sales share are up, up, I believe.

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Aldi’s clever brand “approximations”

I’ve always quite admired Aldi for the way they manage to make it very clear exaaaactly which brand they are. Here’s Briggs beer – very clearly Boags, don’t you think? Clever use of just enough brand cues to let you know the comparison brand. But not crossing the line of breaching trademark or design registrations.

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