Honest Tea and the Stars

Honest Tea was the tea on the lips of the Sydney A-list this week. The girls from Honest Tea wowed a VIP crowd with premium teas blended to the personal tastes of guests invited to the Daimant hotel’s spectacular penthouse for the launch of Johnnie Walker Platinum. Here are a couple of pics from Urban Society

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What a great pricing idea

Why haven’t I seen this idea before? Simple and effective, and rewards loyal clients – all while lowering transaction costs.

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Dirt-cheap ad has the lot – and works..

“I hand these out and within half an hour I get a call” I know this ad worked, because I called Mark. And when Mark arrived to fit our lighting, I asked him about the ad. He said, “If I finish a job early I walk round the block and hand these out. Most of the time I get a phone call within half an hour – and at the very latest at the end of the day. Mark’s wife just photocopies and guillotines some of these puppies and they watch the business roll through t...

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Instant communication

When a picture can communicate a lot in a nanosecond.

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Down, Down

Well, all the creative types slammed this campaign. But wait… clearly branded (yes) totally distinctive (yes) with a clear message (yes) – but when my youngest sings the “down down” song with the hand-guitar given to him in the store by some friendly checkout chap… Oh, and sales share are up, up, I believe.

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