Why Car Dealers Suck at Marketing and Sales

We recently conducted a survey of just under 100 car dealers. The aim was to gauge usage and attitudes towards digital marketing. You might be interested in the results, especially if you are a dealer doing marketing (hint: newspapers aren’t as important as they used to be) or if you’re involved in any franchise-based branded marketing. Here are the topline results: – Overwhelmingly dealers see that online and digital success is imperative for overall business success (most see it as mo...

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Hooks, Hats and How James Bond Does Marketing

John from the pharma sector in Sydney wrote back with a question after my last letter…. I was just going to send him a personal reply but I thought you might be interested too. Here’s the question he wrote:   “I was thinking about what you put in your first letter: that companies shouldn’t do over segmentation. What do you mean there exactly? I thought that knowing your clientele as close as possible to the individual level was the best knowledge a marketer can have!&#...

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Do you want me to send you the June marketing letter?

Marketing folks, would you like a copy of this month’s Marketing Letter? We’re just posting them now (yes, it’s a letter -old school) and you have 1 day to jump on my list if you want it. Info here: http://goo.gl/zZ6e7 This time, I’m reporting from last month’s web testing conference in Austin, Texas, USA: “Web conversion optimisation.” What’s it about? Why are US firms spending 5% of their marketing budget on it? Where to start? Plus a few su...

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Testing in Austin

Q:  What do you get if you combine boffins of A/B testing with a cocktail party? A:  A hypothesis to test! A/B test (bourbon) A/B test (BBQ)  Yeeheh! PS – Bourbon A was smoother, BBQ B had more char flavour!    

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Reporting from Texas – Austin Marketing Conference

Hi everyone, I thought I would post a few photos from the Austin web optimisation conference! First, here is one of the breakout sessions (the conference was at the Music Hall, just down the road from Obama’s Austin visit yesterday so the area was swarming with secret service suits).  There were some very smart people in this session. Truth is, the USA is waaaay ahead of Australia when it comes to e-commerce.  To illustrate this, consider the average e-commerce TESTING budget in the US...

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