Conversion Testing in Texas

  I’m in Austin, Texas -for the world’s largest convention of conversion optimisation experts.   There is a whole world of geekdom here – this pic is eBay looking at speeds of people searching for things on their site.

Read More


Austin Texas

Well helloooo marketing geeks; it’s all happening here in Austin, Texas.  Your correspondent is here at the Which Test Won “Live” conference – 3 days of cases and A/B testing statistics.  Testing is 100% the answer, people!  Yee-hah! (Austin is a cross between Adelaide and Melbourne with the weather of Sydney.  Great live music at every bar.)  

Read More


Marketers, would you like the Mad Men Letter?

Just finished writing May marketing letter on what modern marketer should stop and learn from the Mad Men. They’re getting posted out next week (old school).  Interested? Let me know 

Read More


I confess: I get “phantom” phone vibration

Conversation with a friend the other night – we realised we both get the occasional phantom call coming in to the pocket. Phone comes out… nothing. Anyone else willing to confess?

Read More


The Remarkable Story of Howard Luck Gossage – Live in Sydney next Weds 13th

You’re invited to an exclusive drinks night and talk by visiting UK Creative director Steve Harrison: London-based creative legend Steve Harrison will speak in the Sydney CBD next Wednesday (13 March) at the Tattersall’s Club Sydney at 6:00pm.  Join me, won’t you? Just pop your details here:http://turning-leaf.com.au/steve-harrison-talks-on-the-legend-of-howard-gossage/ I saw Steve speak on Gossage in London last year and when he said he was in Ho Chi Minh and Bangkok on a con...

Read More



Page 3 of 1712345...10...Last »