The empty suits of spin, and how to do PR yourself

Have you heard of the empty suit problem? Empty Suits are professionals who (empirically speaking) don’t do any better than amateurs at their chosen profession. Nassim Taleb has a great chapter on this problem in his book “The Black Swan” (worth a read). Stock pickers, fund managers and economic forecasters are good examples of Empty Suits. So are most PRs. PRs as Empty suits When it comes to PR, my bet is, you can probably do as well – or better – yourself (t...

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Those screams you hear

The screams you hear at the moment are me not being able to find anything. You see, it’s chaos in Lilyfield – Ben the painter is doing up the B-Y household.  I can’t find anything because all the furniture is huddled together in the centre of each room. But it will all be over soon. And although we paid a bit more for Ben the Painter than for the Mr Cheapy, now I know why. Apart from a nice paint job I’m re-learning marketing from Ben. Here he is, a veritable walking u...

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The man with the grasshopper mind

…is whoever thought of this genius promotion… There’s no better promotion than getting people to actually experience your product. So how clever is it for Toyota to remote -beam a “free” Toyota 86 sportscar into the PS3 ready to be test-driven on the virtual Gran Tourismo racetrack. Simple, fun and – I bet – effective. Above: Free sample Toyota beamed into the B-Y lounge.  Nice work, grasshopper.

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Snakes alive! Meet Goldilocks.

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Megalomanic Fund Manager Takes Over England

Well, not quite EngLAND…. More like, EngLISH… MLC has taken matters into their own hands and decided to claim trademark rights over the word…. “Advice.” Above: MLC claims trademark “Advice” on balloons at kids fair So watch out you super fund managers from competing rorts. If it wasn’t enough to watch thousands of customers wising up to your rip-off fees and race for the exits due to the total lack of consideration of gold as an asset class ove...

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