Brand Obama?

OK, what would Obama’s brand essence be?

I was facilitating a brand workshop today and while everyone agreed that CHANGE and HOPE would be somewhere there, there was this feeling that now he’s in the hotseat, CHANGE might not be the smartest of essences to aim for.  Someone came up with RESTLESS.  I like it.  That might be more defensible after 4 years and a depression recession bagel.

Now, it seems NOT everybody was getting into the spirit of things after all:

nice-guy-at-inauguration

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