This weekend’s SMH carried one of the most inspirational ads I have seen for some time.
It was compelling, relevant and eyecatching. But here’s the twist…. it was NOT for a company, it was someone (Collen Chan) looking for the right place to work.
If I was employing a statistician or analyst I would offer her a job on the spot based on this fantastic effort.
(sorry about the resolution – I just got a new phone, upgraded from an N95 to an iPhone, and the only downside with the iPhone is the crap camera (but as someone pointed out to me the other day… it is a telephone after all! Just got spoilt with the Nokia. BUT I digress…)
Let’s use the old ABC to look at why this is suuuuuch a great ad.
Attention: Well, a job seeker taking out a 1/8 page colour ad in the paper. That’s gutsy and attention grabbing; it got mine. Simple visual of the boss wanting people to check with Chan- 8/10
Branding: “Check with Chan” – Make it company policy – such a brilliant idea; and it carries exactly the right message in just 3 words! – 9/10
Communication: You should put me on your shortlist – you bet. And contact me on linked in. Perfect. – 10/10
To anyone considering hiring an analyst/statistician, check her out here: