Global BIG 5 Masterclass with Michael Leander


What Every World-Class Marketer Should Know in 2014

A 1-day Masterclass in Globally-relevant Marketing Tools and Technologies featuring keynote speaker and global expert Michael Leander (for the first time in Australia)


Above: Michael Leander, International Speaker


Who should join us?    

  • Marketing directors who need to show clear results in 2014
  • Brand managers who need to be able to match branding goals with the digital world
  • Marketing agencies and studios who want to get the edge and see where clientside needs are heading
  • CIOs who want to know what marketers will be asking for in 2014
  • CFOs who want to see where marketing meets the P&L


Here’s why you should join us for the Global BIG 5 Masterclass:

  • You’ll understand the major tools and technologies that will shape the effectiveness of your campaigns in 2014, and you’ll ACHIEVE BETTER RESULTS and SUCCESS.
  • You’ll be able to understand more than most of your agencies and suppliers when it comes to digital strategy
  • You’ll leave reassured that the fundamentals have NOT changed.  Once you understand a few simple concepts you will be able to take control of your marketing again.

Speakers & Presenters

Michael Leander (Denmark, keynote), Suresh Thomas (UK, case study sponsor) and Matt Braithwaite-Young (Australia, host)
Download the AGENDA or BOOK HERE NOW


Book here for Melbourne (early bird pricing until Dec 25, 2013) – FEBRUARY 24, 2014 at The Atheneum Club, Collins St, Melbourne (CBD)

Book here for Sydney  (early bird pricing until Dec 25, 2013) – FEBRUARY 26, 2014 at The Tattersall’s Club, Elizabeth St, Sydney (CBD)


My name is Matt Braithwaite-Young from Turning Leaf Marketing.

I’m hosting Micheal Leander and Suresh Thomas for this important masterclass.

Global marketing expert Michael Leander has distilled all of the buzzword trends into a concentrated dose of the big themes that are ACTUALLY WORKING for marketers all around the world.

The BIG 5 are the things that WILL work for you.   
They are tools and techniques that are working in markets as diverse as India, Qatar, Bulgaria, the US and the UK as well as right here in Australia.

How should you expect to benefit?

You will be the judge of the upside, but the concept of the BIG5 is to help you focus on the major wins so you can make the most of your marketing program.

Imagine it’s the end of 2014 (this time next year) and you are looking back at your year.  You take a pen and jot down some of your wins.

  • You can see the difference you have made to sales
  • You have a strong sense of direction and are leading effectively both internally and with your agencies and suppliers
  • Your brand is stronger than ever and you can segment your customers for more sales and profit
  • Your CEO and CIO now see marketing as an investment not a cost, and your budget actually grew during the year

If that sounds like the kind of year you’d like to have, that’s what we think the BIG 5 are all about.

But don’t take our word for it…

The “Business Impact” Guarantee
If you aren’t convinced by the first tea break that this 1 day masterclass will give you an immediate opportunity in YOUR sector, brand or business, we will cheerfully refund your money, with a smile – and no questions asked.

Why Michael Leander?
Based in Denmark, Michael works with clients all over the world.  And when I say all over the world, I really mean it. He’s worked as far afield as Tehran (Iran) and Karachi (Pakistan) so he has an unparalleled opportunity to see what the world is up to when it comes to marketing.

I first met Michael in London in 2012 and ever since then have been asking him to come to Australia.

Here’s why I like him and why I think you will too:

  • His ability to explain the essentials of digital marketing and marketing automation is second to none.
  • He’s fun – remember, we’re in marketing not brain surgery
  • He’s easy to listen to and follow because he gets to the point and avoids jargon.

Anyway, after much arm twisting and Skyping, Michael has finally given up resisting my pester power and is coming to Australia for the first time – this February.

Huzzah!  Don’t miss it.

Download the AGENDA


Book here for Melbourne (early bird pricing until Dec 25, 2013) – FEBRUARY 24, 2014 at The Atheneum Club, Collins St, Melbourne (CBD)

Book here for Sydney  (early bird pricing until Dec 25, 2013) – FEBRUARY 26, 2014 at The Tattersall’s Club, Elizabeth St, Sydney (CBD)

Interested but want to know more about what we’ll be covering on the day?  Read on…


If you’re like most marketers, you’re being driven mad by the infestation of our profession by technology buzzwords. Just look at our list of the top 50 if you’re in the mood for a chuckle.  If you know what more than half of these are, you’re doing better than we are.

But how do you decide what to pay attention to and what to leave alone?
Imagine you said yes to every new marketing technology and idea presented to you  – you’d burn your budget in a quarter, and you’d be no better off.

However, you don’t want to miss the real opportunities, either.
You want to catch the important new tools.  The digital ideas that actually work. The ideas and opportunities that are proven, effective, efficient and scalable.

And it is true, after all, that some of the new marketing tools you can use really ARE fantastic.

So what exactly are the BIG 5 ideas you need to master?
Yes, it’s time to deal with the nonsense and give it to you straight.

The GLOBAL BIG 5 you will discover in depth at this masterclass are:

1. YOUR ROLE in marketing – how your role and relationships create sales & branding results

  • How you see your role and how you set your vision will determine your success with the new wave of tools.
  • Why IT might be your biggest friend, or foe.
  • When to drive your external agencies harder, and when to take it in-house, for your own good.

2. MARKETING AUTOMATION, data, and lead nurture – the least you need to know – with cases from the rest of the world

  • Why this is the most important development in marketing since the email.
  • How you can use it to help sell more to customers and find new customers too.
  • Why small businesses have taken advantage of it but big businesses are stalling.

3. EMAIL Marketing – demystifying email marketing and it’s paper cousin (the direct marketing letter)

  • How some people want you to think “it’s all too hard” – and why it is actually very straitghtforward
  • The misconceptions around efficiency and effectiveness of email.
  • Deliverability and tracking conversions.
  • The importance of split testing.
  • Are you missing something – 3 old school techniques that have been resurrected to massive success in the digital era.

4. CONTENT DEVELOPMENT – how to overcome the problem of having to arrange content and copy in-house and with your agencies

  • Why content is such a nightmare for most businesses
  • How to think about content in a more constructive way
  • Who should be doing all of this?  How to make content everyone’s business.
  • Simple copy techniques everyone should know – but seem to ignore

5. Planning and UNDERSTANDING CLICKS from start to finish – and everything in between

  • Understanding your customer (or consumer) journey and the key points of opportunity
  • What to measure and evaluate, and when – so you KNOW your marketing works
  • How to have a single source of truth in your business
  • How you can remunerate your external agencies, and internal gurus

What – No Social Media?
Not this tme.  And not because it isn’t a useful tool.  It can certainly be.
But social is nowhwere near as important as the BIG 5 for you, and we can prove it.

Download the AGENDA
Book here for Melbourne (early bird pricing until Dec 25, 2013) – FEBRUARY 24, 2014 at The Tattersall’s Club, Elizabeth St, Sydney (CBD)
Book here for Sydney  (early bird pricing until Dec 25, 2013) – FEBRUARY 26, 2014 at The Atheneum Club, Collins St, Melbourne (CBD)

Not Just Another Workshop!
This is a masterclass with each session involving a 5 step process so you’re guaranteed to leave with connections and ideas relating to your business:
1.  Global and local expertise – and case studies
2.  Clearly delivered concepts and ideas
3.  Time to consider application and use in your sector, brand or business
4.  Questions and discussion for clarity
5.  Follow up questions and networking drinks at the end of the day

About your presenters and host
Michael Leander, keynote speaker and guest
Bio and awards

Suresh Thomas, specialist speaker, conference co-sponsor and guest
Bio and awards

Matt Braithwaite-Young, Host and spealer
Bio and awards

The Venues
This is a premium event and you will be in a luxurious CBD conference facility.

Your admission includes:
– Coffee and cakes on arrival
– Lunch including gourmet sandwiches, soup and fruit
– Refreshments and fruit during the day, and coffee during breaks
– Networking drinks afterwards (first drink complimentary)

2 Luxury Venues
(subject to change)

The masterclass will be held in no ordinary conference facility or hotel.   We have chosen two of Australia’s finest private members clubs to host the events.

Tattersall’s Club Sydney
A luxury private club overlooking Hyde Park in Central Sydney
Close to Museum and St James underground stations and within easy walking distance of car parks (we recommend the Domain).

Atheneum Club Melbourne
A luxury private club on Collins St in Melbourne’s most prestiguous business precinct.
Close to Parliament station and trams galore.

Are you coming from Interstate?

Both venues are right next to the finest hotels in the cities.  With the savings I am about to offer below you will be able to afford to stay 5-star!
Ask about our airfare refund plan – we will fund up to $300 of travel cost.

Limited spaces
There are just 50 seats at each event.   Make sure you don’t miss out.


In Europe, Michael charges up to E900 for his expert masterclasses.  That’s $1300.

The door price for The BIG 5 masterclass is $799 (great value if you compare it to the big events)

But if you act now, you can save $300 by hopping on board before December 25.

So hopefully at that price (just $499) it is really a matter of whether you want to be there or not. The price is so low it is less than a dinner and a bottle of wine or two at a decent Sydney or Melbourne restaurant.


Why not book with your sales colleague.  Until 25 December 2013, your guest(s) can attend for just $350 each.

Why have we priced this masterclass so low?

There are a few reasons:

  • It’s a tricky time of year to promote anything so we need to stand out and make it a no-brainer decision
  • We don’t want to be messing around over the holiday period trying to fill up seats. We want to get you on board and focus on delivering the best day we can.
  • We know that your expenses are under greater scrutiny than ever, so we want to make this an easy “credit card” expense not an admin nightmare.

If you are still not sure, let me remove all the risk.


I hope to see you there

Matt Signature





PS – Questions or comments?

Email me at matt (at) or call me directly on (02) 0410 598 538

Better still, book now.

Download the AGENDA

Book here for Melbourne (early bird pricing until Dec 25, 2013) – FEBRUARY 24, 2014 at The Tattersall’s Club, Elizabeth St, Sydney (CBD)
Book here for Sydney  (early bird pricing until Dec 25, 2013) – FEBRUARY 26, 2014 at The Atheneum Club, Collins St, Melbourne (CBD)