This is not starting as a regular marketing-related post but bear with me and all will be revealed…
Take a look at this photo:
When this man was asked why he was wearing a mask, the answer was “because of soil contamination.”
Here’s a question for you… is he:
a) Building a carpark
b) Building a tunnel
c) Building a kids playground
YES – OF COURSE it’s c) – he’s building a kids playground! MMmmmm. Nice.
Now I would find this funny except this is where my kids play. Well, they used to play just down the road in perfectly good playground. But here is a picture of it being torn down, so it could be rebuilt down the road by Mr contamination back there:
And here is what’s there on the old playground site now:
It’s been bulldozed to make room for a new bridge. Now in case you are interested, the new bridge is a ridiculous example of government waste, as the whole thing could have been done at far less expense – see: www.betterbridge.com.au and http://www.smh.com.au/opinion/whiff-of-mystery-is-hanging-over-iron-cove-20090506-ava3.html?page=2
But this is a marketing blog, so… I am going to do a series of posts about how government can spin a story on an otherwise disasterous piece of infrastructure spending.
To whet your appetite:
- When and why should a “bridge duplication” become a “busway”?
- How can you create a slippery moving target for media?
- How can you deliver an impression of consultation and still meet your media goals?
- When do you stonewall and when do you speak up?
All will be revealed!