Check out this rubbish from Y&R in South Africa which was served up to me by LinkedIn last night:
“As the flagship of Y&R in Africa, the Johannesburg office staff are primed to put ideas beyond advertising. Led by an energetic team of left brain/right brain thinkers, the team collaborates to bring a unique perspective to the marketplace.
Y&R Johannesburg is fully empowered in both ownership and management and our global network of 182 offices employs many of the top industry professionals worldwide.
Our approach is totally results driven; we aim to exceed our clients’ expectations at every turn, in our work and our relationships. Strong strategic thinking has long been the core of our way of working.
The idea of “Best alone. Better Together” lies at the heart of Y&R’s successful business practices with iconic brands, both locally – Pick n Pay, MTN, ABSA, SABC, and internationally – Danone, Colgate and LG, which has allowed us to create a comprehensive 360 degree offering.”
Lets look at this jargon:
Primed to put ideas beyond advertising? (I thought the idea would be central to any advertising?)
Team of Left Brain/Right Brain thinkers (as opposed to what? thinkers with half a brain?)
Fully empowered in both ownership and management (um, if you have to say it…)
Best Alone. Better Together (say what?)
A comprehensive 360 degree offering (ok then)
Do you want to know the best thing? This ad was for copywriters!
“Arms Dealers wanted, with weapons in the form of words”