Hi everyone, I hope you enjoyed the session the other day.
Please find below a couple of videos you might find useful as you put together your Brand Plans.
Remember, you are looking for something stretching in your Local Brand Vision and then a nice, clean alignment between your Brand Vision, Insight and Imperatives.
Better Planning Using 5Is Video (3mins0s)
Matt recaps the 5Is from Brand Vision to Imperatives so you can remember how and why the system can make planning easy for you.
Insight Generation How-To Video (7mins48s)
Matt recaps the insight generation process at the heart of the 5Is so you can think creatively and let the light of the consumer shine through your brand plans.
This is a blank word template you can use to do 5Is thinking. This is the Brand Planning version with Brand Vision as your suggested “Issue” and SWOT and learnings being ideal input for “Information”. Remember you are looking for alignment between your Brand Vision, Insight and Imperatives. You should aim for 1-2 Imperatives.
Use these screeners to check you have a great vision and a powerful consumer insight.