Don’t get me wrong, I like Apple as much as the next guy, and probably as much as this guy:
But is this iPhone article which was featured on the lead page of the Sydney Morning Herald online a parody of the media love of all things Apple? It feels like it… just look at the stats:
Branded mentions of iPhone: 7 (5 as iPhone, 1 as JesusPhone)
Photo of iPhone and delighted user: 1
Branded mentions of other Apple services: MobileMe (2) MacBook, MacBook Pro
Branded mentions of Apple: 3
COME ON Fairfax! Please at least TRY to make it look like it is real editorial.