Nearly arrested @ QT Hotel Sydney (porn hotel)

Dear QT Sydney people.

I already hate your new hotel. Let me tell you why.

Walking through the rain down Market St the other night I was wet, cold and running late.

I was crossing the road and end up standing on an enormous red carpet.  It wasn’t one of the ones that take up half the footpath.  Actually your event clowns ordered in a red carpet that took up the whole footpath.

But your red carpet was empty. So I kept walking down your carpet because:

a) It was raining and you took up all the dry footpath (and the wet bit is blocked by lightpoles)

b) I kind of REALLY like the idea of public footpaths being accessible to the – me, one of the public -and

c) Did I mention, your red carpet was empty except for your mincing clipboard-toting dude

So I walk on a bit and I look up and this young cop walks over tells me to go back down the (empty) red carpet and stand in the rain to wait to cross the road.

You don’t like it, take it up with the mayor,” she said as she watched me stand in the rain.

(I tweeted the mayor @clovermoore but she’s too busy making bike lanes that stop halfway up the big hill to let taxis turn left.  And stop suddenly leaving you facing oncoming traffic. But I digress…)

Well being forced to wait in the rain because some hotel can’t order a normal size red carpet is not that bad for me, but for anyone with a severe disability it would really suck.

And what right does a clipboard man have to direct the public?  Can cops really ask you off a thoroughfare?  I wanted to argue with the cop sooooo badly but I couldn’t remember what the trigger would be for her to arrest me for not obeying her.

And I was late.  And standing in the rain.

QT Hotel Sydney hogs all usable foopath. Thanks for nothing QT

So I went on my way and took a happy snap.

QT Hotel Sydney Launch - let's push the public into the rain!

As an aside, if you want to see a police office dance, just pull out a smartphone.  They spin like a top.

So… that’s a nice introduction to your hotel, QT hotel Sydney.

Well you got my attention so I checked out your website.

I can’t tell you how many ways your website sucks because it will take too long.

But if you’re a student of marketing, you have to look at this site because it is a great example of the triumph of creative wank over common sense.

Look at the impossible-to-read font.  The white reversing from black.  The tiny photos. The lack of useful information.  Totally hidden data capture.  No offer.  The retro porn-site look with voyeur theme with a lick of Kings-cross “porky’s” style.

QT Sydney rooms by the hour?

One vaguely interesting thing is this attempt to compete with the blogoshpere and fairfax media with this page: http://www.qtsydney.com.au/design/heaps-crafty/

Of course it has nothing to do with hotels so that’s interesting but a complete diversion.

Well QT Sydney Hotel…

Your marketing sucks.

In one day you’ve made me stand in the rain and then served up a dodgy website with no useful information.

I suppose you’re distinctive.  In an “lingerie waitresses” way.  Which is a step I suppose.

And I’m aware of you, that’s true.

But I’ll never visit you because you made me stand in the rain and get yelled at by a cop.

And before you say it, I know, I know – “I’m not your target market.”  Right.

And no, I don’t “get” art deco.

And, yes, I’m probably just jealous  I wasn’t on your VIP list.

But your website still sucks.

Want help? I know some people who will help you.

One thought on “Nearly arrested @ QT Hotel Sydney (porn hotel)

  1. An update on the QT Hotel Sydney and its infernal launch and crap website.

    Well the Sydney Morning Herald put this launch part as the launch of the year.

    http://www.smh.com.au/lifestyle/parties-of-the-year-20121229-2c074.html

    Well it wasn’t if you were being screwed over and forced into the street in the pouring rain by an overreaching cop and mincing QT hotel PR minions.

    But on reading the description of the launch – it turns out there really WAS a porn shoot happening in the QT Hotel Sydney!

    Well, I cycle past the QT Hotel every day and I think they are in trouble.

    They have blown all their money on parties and their “mistress” greeter is more often than not just a QT hotel dude (much cheaper).

    Still at least they have made the website marginally better with some actual photos of the rooms. And a video.

    And the QT life experiment continues – which is a nice idea.

    But it’s still hard to read the website (dumb idea reversing white san-serif from black) and the site is still bereft of ye goode olde information.

    In the video you finally find out QT Hotel does a decent whisky sour and old fashioned.

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