Steve Harrison Talks on the Legend of Howard Gossage


London-based creative legend Steve Harrison speaks about 60’s adman Howard Gossage in a talk entitled:

“Howard Gossage – The unknown story of sixties America’s most influential, innovative and irreverent advertising genius.”

Howard Gossage was a West Coast advertising pioneer.  His work for our QANTAS established the airline in the US.  Gossage developed modern concepts of PR “leverage” and predicted the impact of social media as far back as the 1960s.

Qantas Ads

Howard Gossage was a master at “interactive” marketing – still influencing successful internet and social media campaigns some 40 years after his death.

Harrison, himself, is an industry legend. During his international career he won more Cannes Lions than any other Creative Director.  In 2012 he published the definitive eyewitness biography of Howard Luck Gossage: Changing the world is the only fit work for a grown man.


Your speaker: Steve Harrison







Anyone in the communications industry will find this talk fascinating, but guests from any background will love to hear Steve talk and be inspired by the tales of Howard Luck Gossage.

DATE:    Wednesday 13 March 2013                                                                         PLACE:  Tattersall’s Club Sydney – 181 Elizabetrh Street                                           TIME:     5.45pm for 6pm talk

The Tattersall’s Club’s historic bar, overlooking Hyde Park, will be open.

Attendance is free but RSVPs are required for club entry and catering purposes. Seats strictly limited so register now to avoid disappointment.

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