The China We Don’t Know

I was at Trendwatching Sydney today.

Slide of the day for me – over 1600 China cities (we’ve never heard of) responsible for 70% of e-commerce from China’s main online department store.

Which means we’re all looking at the big 4 cities – and missing the bigger shift – and a tidal wave of middle class consumer spending.

WalMart started with a regional strategy – wonder whether someone might do the same in China?

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