The Remarkable Story of Howard Luck Gossage – Live in Sydney next Weds 13th

You’re invited to an exclusive drinks night and talk by visiting UK Creative director Steve Harrison:

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London-based creative legend Steve Harrison will speak in the Sydney CBD next Wednesday (13 March) at the Tattersall’s Club Sydney at 6:00pm. 

Join me, won’t you?
I saw Steve speak on Gossage in London last year and when he said he was in Ho Chi Minh and Bangkok on a consulting gig, I suggested he come and join us in Sydney. He said “yes” – brilliant!
Read on for more details of this talk, I do hope you’ll join us.

Steve Harrison will speak about 60’s adman Howard Luck Gossage, a US West Coast advertising pioneer.   Steve will draw on material from his recent, definitive biography of Gossage “Changing the world is the only fit work for a grown man.”

Gossage’s work for QANTAS established the airline in the US.  He developed modern concepts of PR “leverage” and predicted the impact of social media as far back as the 1960s.

Rory Sutherland of Ogilvy UK said: Gossage is the Velvet Underground to Ogilvy’s Beatles and Bernbach’s Rolling Stones.  Never a household name but, amongst the cognoscenti, a lot more influential.”

Alex Bogusky said: “You can’t overstate the influence of Gossage on the early work of Crispin Porter + Bogusky. We used to sit around and wonder ‘What would Gossage do?'” 

And Jeff Goodby: “The best of Gossage is the best advertising ever done, and what’s really amazing is that the work he did foretold what’s happening on the internet and social media right now.”

Steve Harrison’s only other Sydney speaking appearance, hosted by the Communication Council has sold out at $50 a head, making this event look particularly attractive at a cost of $0.

Agency or client-side, anyone in the marketing and communications industry will find this talk inspirational.   The talk includes rediscovered creative examples that are as relevant today as they were in Gossage’s lifetime.


The event is free but RSVPs are required for club entry and catering purposes.

Seats are limited to 50.  The bar will be open before and after the talk for networking.


To register go here:

Wednesday 13 March 2013

Tattersall’s Club, 181 Elizabeth St Sydney

5:45 for 6:00 talk

Notes on Steve Harrison:

 Steve Harrison got his PhD with his thesis: American Society, Cinema and Television, 1950-1960.  He then became a trainee copywriter at 30.  Thereafter he was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW.  Until he retired from agency life in 2007, he won more Cannes Lions in his discipline than any creative director in the world.  In 2009 he explained all in his book, How to do better creative work which now trades on amazon at over $1,000 a copy.  In March of this year he brought out Changing the world is the only fit work of a grown man.  He suggests you buy a copy now as, in three years’ time, it may be worth a lot of money.

Notes and reviews on Steve’s book “Changing the world is the only fit work for a grown man.”

Since the book’s release in March, Gossage’s story has generated a remarkable level of interest.  In the UK, there were full pages in Campaign and Marketing Week plus this from the CEO of D&AD Tim Lindsay .

The book also received laudatory reviews from such well-written and well-read UK blogs as Richard Huntington’s adliterate, Andy Palmer and Vic Polkinghorne’s SELL SELL and Ben Kay’s If this is a blog then what’s Christmas…


In the US, the book has been recommended by numerous influential bloggers including Bob Hoffman (Ad Contrarian), George Tannenbaum (Ad Aged) and George Parker (Adscam). In fact, here is, the usually ferocious, Mr Parker’s review:


Adpulp also gave extentsive coverage to the book


And it received a rave notice from the Agency Review

The U.S. equivalent of Campaign, Adweek then chipped in with:

It was the same in Australia:

And recently, SE Asia’s influential blogger, Robert Campbell (Musings of an Opinionated Sod) had this to say:


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