The man with the grasshopper mind

…is whoever thought of this genius promotion…

There’s no better promotion than getting people to actually experience your product.

So how clever is it for Toyota to remote -beam a “free” Toyota 86 sportscar into the PS3 ready to be test-driven on the virtual Gran Tourismo racetrack.

Simple, fun and – I bet – effective.

Above: Free sample Toyota beamed into the B-Y lounge.  Nice work, grasshopper.

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