…is whoever thought of this genius promotion…
There’s no better promotion than getting people to actually experience your product.
So how clever is it for Toyota to remote -beam a “free” Toyota 86 sportscar into the PS3 ready to be test-driven on the virtual Gran Tourismo racetrack.
Simple, fun and – I bet – effective.
Above: Free sample Toyota beamed into the B-Y lounge. Nice work, grasshopper.